Cafe Cog - Newry Co.Down

Written by goforitni Monday, 31 October 2011

Aiden's new drive for business

 

Many people think of making a new start by setting up in business for themselves but are not sure what to do next, but local man Aiden Farrell doesn't fall in to that bracket.

A self-employed driving instructor, he's just opened a new café where learner drivers and their friends can practice the theory and hazard perception tests online.

With the support of Invest Northern Ireland's Go for it programme, Aiden only cut the ribbon on Café Cog in early September and though initially targeted at those keen to pass all aspects of their driving test, its location on Newry's Patrick Street means it is also starting to pull in custom from surrounding schools, colleges and business.

It already employs eight full and part-time staff.

"It's going really well," said Aiden, who continues to manage the business while still teaching people to drive. "I have always taken care of the practical side of driving – now I can help take learners through the online testing process in a relaxed, sociable environment."

Apart from great coffee and cakes, Café Cog also stocks everything a learner driver would need – from 'L' plates to the Highway Code. Aiden has also conveniently installed a new photo booth to help with driving licence and passport applications.

"It's everything you need on a plate and on your doorstep," said Aiden. "People like the relaxed atmosphere, the internet access and the fact that if you want to bring your own laptop, we even provide free WiFi access."

Aiden says he didn't have to think too hard to come up with the concept.

"Learning to drive isn't easy and the test process is tough," said Aiden. "Those embarking on this journey really do need support, advice and encouragement – not to mention the official merchandise. They can now get all that at Café Cog. It also provides me with a base from which I hope to expand."

Aiden said he couldn't have embarked on the venture without a strong business plan.

"It's absolutely vital" he says. "If you don't know where you're going with the business you're never going to get anywhere. Fortunately for me, signing up for the Go for it programme meant I got all the help I needed to put this together."

I also received essential advice on finance, tax and marketing as well as a personal mentor, who answered all my crazy questions – and still managed to provide me with invaluable, friendly support."

So has Aiden any advice for other would-be entrepreneurs?

"Setting up your own business is like learning to drive," he laughs. "There are hazard signs and many, many bumps on the road – just make sure you're prepared to deal with them."

The Go for it Programme is provided by Invest Northern Ireland and is part financed by the European Regional Development Fund. For details, log on to: www.goforitni.com.